A short professional biography is a great tool to have in your career marketing toolkit.
As you progress through your career, there will likely come a time when someone wants you to provide them with a professional biography. It could be that your boss wants to include something on the team page of the company website or perhaps you need to write a blurb about your biggest achievements for a social media page.
Regardless of the reason, you should always have one ready to go. Many people have quite a few questions about writing short professional bios, though, including
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What is a bio?
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How to write a short bio?
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What voice to use in a short bio – first person or third person?
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What is the format of a short biography?
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What is a good bio example?
Let's just say that you're in the right place to find out.
What is a short bio?
Have you ever heard the phrase “elevator pitch?” Well, that's what a bio is. It's about 200 words that define who you are, what you do, what you've accomplished, and what your goals are. If that seems like a lot to put into a couple hundred words, you're right.
This isn't the time to go on and on about everything you've ever done. Since the purpose of a short professional bio is to introduce you to whoever is reading it, it's best to worry about only hitting the high notes.
Think about what you say when someone asks you the following:
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What do you do?
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How long have you done it?
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What do you like most about it?
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Have you ever won an award?
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Why do you want to keep doing what you do?
Your answers to those questions will help you craft your biography, though you'll probably have to pare down the wording to keep it within the requisite word count. Always remember KISS – Keep it Short and Simple.
How to write a short professional bio?
Just like with your resume, a short professional bio should contain key details. Those details should also appear in a predictable order.
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Your name and current job title
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Your professional philosophy
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Some of your best skills
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What you have your sights set on for the future
You could also include things like links to online portfolios or your contact information, depending on where the bio is going to be used. For example, if you're adding the short professional bio to a web page that already has your contact info, then you don't need to add it to the bio itself.
First-person vs third-person for your short professional bio
Before you start writing, you have to decide which voice you're going to use for your biography. Meaning, are you going to write it using first-person or third-person?
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First-person writing involves using pronouns like “I,” “me,” and “my”
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Third-person writing is when you avoid using personal pronouns and stick to possessive pronouns or possessive adjectives like "he," "she," "his," and "her"
It all depends on your audience. You'd choose to write your short professional bio in the first person if you're using it for personal websites, social media profiles, and networking events. It's better to use the third person when you're writing for company websites, professional directories, or other formal settings.
Short professional bio examples: Your name and current job title
This may seem like a given, but because it's such a simple thing, a lot of people try to overdo it. You literally only need to write something like this
Third-person: Janet Plunder is the Head of Marketing for We Are Creatives, Inc.
First-person: My name is Jeff Safeport, and I am the Network Manager for BitBytes.
Short professional bio examples: Your professional philosophy
Have you ever thought about the values and ethics you possess and how those shape your work and interaction with others? That is the basis of your professional philosophy. Prospective employers and future clients want to know how you distinguish yourself from others. The way you come up with your professional philosophy is through a little self-assessment. Ask yourself
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What do I believe in?
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What am I committed to?
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What values are most important in my professional life?
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How do I approach challenges?
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Have I made any type of impact in my field?
This is what the philosophy statement could look like in your short bio:
- Third-person: She is known for leading with integrity, fostering collaborative environments, and continuously seeking innovative solutions that drive success.
- First-person: I am committed to prioritizing client satisfaction. Also, by embracing the idea of lifelong learning, I consistently strive for excellence in everything all projects I undertake.
Short professional bio examples: Your skills and qualifications
Going back to the concept of KISS, you want to avoid trying to include a laundry list of every skill you possess. The idea here is to focus on the abilities that set you apart in your field. You need to be specific not only about what you excel at but also how the particular skills you choose for your short professional bio have helped you be successful.
For example:
- Third-person: Jane is known for creating digital marketing strategies, with a particular focus on SEO and content marketing. She has a proven track record of increasing online visibility, brand awareness, and consumer engagement for countless globally branded companies.
- First-person: One of my strong suits is the ability to streamline processes in a way that improves productivity across international teams. I do this through full lifecycle project management and deep-dive data analysis.
Short professional bio examples: Your career achievements
Back when you were writing your resume, you probably heard over and over again how important career achievements are. There are millions of articles out there that tell you how to quantify the things you've accomplished in past jobs because that's how prospective employers know you'll be a benefit to their team.
The same holds true for your short professional bio. Your readers will be able to tell how you can help them by getting a glimpse into your career wins. Focus on notable awards and major projects that point to you achieving milestones.
Here's what that could look like:
- Third-person: Recently, she led a rebranding project that increased revenue by more than 20%, earning her the Innovator of the Year award.
- First-person: In my last position, I ascended to the prestigious President's Club after overhauling project processes and saving the company $10M.
Short professional bio examples: Your professional goals
The one thing that distinguishes a short professional bio from your other career marketing documents is that it not only showcases your history but it's also future-facing. This gives you a great opportunity to talk about your aspirations and which direction you are heading in your career.
You can show prospective employers and future clients that you're going to be around a while by talking about things like being “forward-thinking” and emphasizing your “commitment to growth,” as examples.
Here are a couple of short professional bio examples you can use as inspiration for your own professional goals:
- Third-person: Jane is looking forward to developing leadership skills to transition into an executive management role so that she can foster innovation at the corporate level.
- First-person: Since the beginning of my career, I've focused on expanding my expertise in cybersecurity and am poised to move into a Chief Information Officer position.
Leave a lasting impression
No matter what type of document you're writing for your career, the object is always to leave a lasting impression. That holds true even for a short professional bio. It may only be a couple hundred words, but they're very important words. Keep it concise, relevant, and engaging, and the right doors will open to propel you along your career journey.
The best way to get the right details into your short professional bio is to use information from your resume. Does your resume say what you need it to say about your skills, qualifications, and achievements? Upload it for a free review and find out.
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